WhatsApp — Ring In The New YearA NYE campaign about all the ways to wish your loved ones starring comedian Lilly Singh. WhatsApp — The ChannelThis is the WhatsApp In-App ecosystem, a collection of content streams built to show the world who we are and equip our users with the tools they need to get the most out of WhatsApp — all from within the app. It’s everything we'‘re about: privacy, usefulness, and closer connection. Instagram — Instagram SansInstagram Sans: A typeface of-the-future via the past, it seeks to push (typographic) culture forward. Instagram — Instagram ConnectionCelebrating Gen Z and the relationships they build on Instagram through small, everyday acts of creative expression. Real connection isn’t something that just happens — it’s something you make. Instagram — Instagram GradientThe gradient is one of Instagram’s most recognizable elements. Looking to the future, we amplified it with new dimensionality and vibrancy. WhatsApp — Chat MessagesBite-sized messages that invite WhatsApp users to unlock new in-app features and experiences. From feature introductions to new products, valuable yet underutilized hidden gems, tips, tricks, how to’s and tutorials, Chat Messages help users unlock the best of WhatsApp. Axe — The New Axe EffectWe all know the old Axe effect — some jacked white guy sprays Axe across his chest and hoards of women flock like mindless zombies. Well, the times have changed, bro. This is The New Axe Effect, a much needed brand refresh that celebrates attraction for all. Pandora — Pandora is KeyText Snapchat x TMA — The Pitch Our Snapchat account-winning pitch for The Martin Agency. Snapchat — DIY PrideText WhatsApp — The Channel WhatsApp — The Channel
