snapchat pride

For Pride, we wanted to highlight the fluidity and intersectionality of gender identity and sexuality. Every queer person identifies differently, and every unique identity should be celebrated. So, we created a toolkit of buildable in-app assets — from pronoun lenses, to identity stickers, to gradient filters — for users to build and customize their own personal pride flag.

STICKER PACKS + AR Lenses

We created mix-and-match Pride sticker packs and AR lenses to encourage Snapchat users to share how they uniquely identify

fly your pride

While Gen Z is the most fluid generation yet in terms of gender identity, today’s Pride flags remain geometric and boxed in.

We gave users a way to create and customize their own pride flags, through lenses, and printed flags in partnership with LGBTQ+ owned business, Pride Basics.

CREATIVES Ethan Fialk, Jesse Lane, Paige Nuckols, Dustin Dodd, Graham Unterberger
CREATIVE DIRECTOR Jerry Hoak
AGENCY The Martin Agency