whatsapp: ring in the new year

BRAND: WhatsApp

It’s not just “Happy New Year!” It’s ironic stickers in response to your best friend’s ugly selfies. It’s heartfelt wishes to aunties abroad. It’s a perfectly executed dad joke with your favorite (shhh) parent. 

When you’re messaging your web of friends and family across the world, it's in your own special shared language. 

BRAND WhatsApp

AGENCY Creative X @ Meta

CREATIVE DIRECTORS Jose Luis Martinez

CREATIVES Ethan Fialk, Gabrielle Westfield, Maria Asara Boadi, Jansen Yoder

IN PARTNERSHIP WITH:

PRODUCTION Even/Odd