whatsapp: ring in the new year
BRAND: WhatsApp
It’s not just “Happy New Year!” It’s ironic stickers in response to your best friend’s ugly selfies. It’s heartfelt wishes to aunties abroad. It’s a perfectly executed dad joke with your favorite (shhh) parent.
When you’re messaging your web of friends and family across the world, it's in your own special shared language.
BRAND WhatsApp
AGENCY Creative X @ Meta
CREATIVE DIRECTORS Jose Luis Martinez
CREATIVES Ethan Fialk, Gabrielle Westfield, Maria Asara Boadi, Jansen Yoder
IN PARTNERSHIP WITH:
PRODUCTION Even/Odd