big little connections

Celebrating Gen Z and the relationships they build on Instagram through small, everyday acts of creative expression. Real connection isn’t something that just happens — it’s something you make.

BRAND Instagram

AGENCY Creative X @ Meta

CREATIVE DIRECTORS Belén Marquez, Veit Moeller, Christy Silva

CREATIVES Ethan Fialk, Fayethe Vongsouvanh, Mohamed Chamsseddine Abdelhafidh, Louisa Lovelace, Jessy Cole

DESIGNERS Tony Loftus / Szeki Yang

IN PARTNERSHIP WITH:

AGENCY Johannes Leonardo

PRODUCTION Somesuch

DIRECTORS Vincent Haycock, Darol Olu Kaye

PHOTOGRAPHER Marie Tomanova

EDIT Cabin

UI + MOTION DESIGN Studio Dumbar

SCORE Dev Hynes